Tishman Speyer — intl.square

BRANDING / PRINT / DIGITAL

Rebranding International Square to "intl.square," we steered the narrative to spotlight life’s vibrant palette within the workplace. My contributions—selecting the name "intl.square," crafting the core manifesto, and developing narratives for the deck and website—served as the mortar that unified the rebrand, mirroring how the space itself blends work and life together into something free-flowing, convenient and ultimately, beautiful.

Winner: 2021 Applied Arts Design Awards - Branding Complete Program
Bronze: 2021 ADCC Awards - Complete Branding

Virgin Radio — Approved For Work

Television / Radio / Out-of-home

Wanting to position themselves as the station to listen to at work, Virgin Radio's new campaign takes obscene pop lyrics out of context and puts them into the daily 9 to 5 grind of cubicles. Not safe to say them out loud around colleagues, but approved for work when listening to Virgin Radio.

Hertz | Dollar | Thrifty

CRM / LOYALTY

Juggling a whopping 1600 sends yearly wasn't easy, but by leaning in to each brand's unique voice – Thrifty's adventurous travellers, Dollar's budget-wise families, or Hertz's assertive professionals – we boosted loyalty and drove record car rentals.

Pella Windows & Doors

DIRECT MAIL / DIGITAL / CRM / AR / SOCIAL

Though Pella Windows and Doors offer top-notch value, homeowners sometimes hesitate due to perceived pricing. Our campaign embraced Pella's long-standing commitment to innovation and testing, letting customers know that with each Pella purchase, they're joining a century-long legacy of trust and quality.

Kia Soul — Bare Your Soul

Television / Digital

To position the iconic SOUL as a truly urban and youthful vehicle, we created a launch campaign centred around artists and makers who embody the idea that life is a blank canvas you fill with soul. We created 3 companion videos; one for each of the artists featured in the TV spot, helping to ground the campaign within a real world of independent makers. We shot with a combination of 4K, analog Handicam and still photography we accessed the sometimes chaotic visual language of our time. Hard-hitting tactical components such as banners, Spotify radio, OLVs and social communicated the car’s features and benefits.

Kia Stinger — It Drives Like It Looks

Digital / SOCIAL

For the launch of the Stinger 2.0 Line, we targeted sports fans and drew on simple language that would resonate with them. “It drives like it looks” really does say it all for this mean Kia.

Surex — We’re In This Together

OUT-OF-HOME / DIGITAL / RADIO

Using the power of AI, Surex is able to provide a transparent insurance shopping experience for Canadians with a personal touch. A key differentiator is that every customer is paired with a real person who works around their schedule. Aside from creating a series of short OLVs, digital, social and OOH, the fullness of this launch campaign comes from the humanity of the real Surex employees (a total of 9) we cast.

BinaxNOW — Together

Television / Radio / DIGITAL / SOCIAL

Focusing on heartwarming reunions of all sizes across the U.S., showing how BinaxNOW brings loved ones back together. Our digital-first campaign emphasized the test's role in restoring confidence and community, showcasing it as not just a diagnostic tool, but a key to reunions and a brighter future.

HBO — Spoilers are Coming

Radio / Social

Game of Thrones is the most pirated TV show in the world. To encourage people to sign up for HBO, we launched a campaign led by three radio spots to highlight the fact that if you can't watch Game of Thrones the minute it airs on HBO, someone's going to ruin it for you. The redacted social posts were a lot of fun too and made me feel like Thomas Pynchon.

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Rogers — Real Customer Stories

Television / Radio

To prove the Rogers network, we told the stories of real customers. From TV to OOH to social, it worked across all platforms, with radio playing a prominent role.

The Movie Network — Fuhgeddaboudit

Out-of-home

No time, no art budget and no campaign lynchpin to draw from—my kind of brief! Luckily, our idea was simple: using the TMN app makes watching movies on-the-go a cinch. So easy in fact, that even a paranoiac like Tony Soprano can fuhgeddaboudit.

Home Depot — Pride

Print

We wanted Home Depot's Pride campaign to take on a more playful tone. This mailer got a lot of love but in the end, the client decided to go with something more conservative.

Metro — Recipe

Magazine

I hate to cook. But I love recipes, especially the ones without pictures. This magazine concept for a supermarket takes it one step further by making the art of meal instruction as enjoyable as the meal itself.

Parc Avenue Tonight

Talk Show

Parc Avenue Tonight is a hyperlocal micro talk show in Montreal where neighbourhood celebs stop in to chat, carouse and smoke.

The show's aim is to spotlight some of the unique and creative people that live, work and play in Montreal's affable Mile End area. More on Globe & Mail, Fagstein, CBC, Cult MTL.

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Only In Montreal

Television

Only In Montreal is one of the three shows CityTV earmarked for debut in 2013, which would be their first foray into creating original content for the Québec television market. I wrote and co-hosted 30 episodes, delivering my take on the people and places that make Montreal's scene so unique.

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